Top 10 Online Shopping Sites in the UK For Clothes
You can find everything from designer clothes to pyjamas in one of the most renowned department stores in the UK. Shop for brands such as Reformation, Rixo, and Ganni and more, including beauty, homewares, tech, and more.
ASOS offers 850+ brands in tall, petite and High-Quality Acrylic Paint curvaceous styles. The most popular among the influencers Oh Polly offers two-piece sets and body-con dress styles, while the cult favorite Nasty Gal is focused on vintage-inspired styles. BooHoo is a fast-fashion giant offers affordable womenswear.
ASOS
In 2000, ASOS (which stands for As Seen On Screen) was founded with fashionable consumers in their twenties in mind. The company initially raised funds by selling cheap replicas of clothes worn by celebrities like Sienna Miller and Kate Moss. But a year later, founders Nick Robertson and Susanne Clarke decided to focus exclusively on clothing since this would generate the highest profits.
The ASOS website has a variety of products and sizes that include maternity clothes, plus-size clothing, accessories including stationary and shoes. The ASOS website also has numerous fashion guides, #AsSeenOnMe and other content that can inspire. Customers can also create private boards and add items to their wish lists.
The ASOS mobile app offers an uncluttered shopping experience that includes the synchronization of items saved and a quick checkout. The app also displays stock information, which helps prevent disappointment when items are out of availability. This feature is a great illustration of how retailers can make use of e-commerce technology to improve customer engagement and increase brand loyalty.
George at ASDA
Established in 1989, George is the Asda’s grocery fashion brand that offers clothes for women, men and children. George offers a variety of clothing that is affordable and ethically sourced. Customers can purchase clothing on the internet, in over 500 Asda stores, and also on the George website.
The new collection taps into the quiet luxury’ trend, featuring pieces made of silk, cotton and linen blends. The collection includes slouchy suit, ribbed separates and printed co-ords. Prices start at 12 pounds (for vimeo.Com an 100 percent Supima Cotton T-shirt) and increase to around 77 pounds (for complete suits).
As a retailer that sells fast-fashion, ASDA George creates new store planograms and instructions “generally every six weeks”. Visual Retailing’s software for retail planning is employed by the company to modernize its planning process and make it future-proof. This allows it to provide briefs and visual layouts for merchandising with unbeatable speed and simplicity. It also increases efficiency. The company also utilizes StyleShoots all-in-one photography machines, which immediately remove clothing from their backgrounds. They can then be transferred into the Visual Retailing system for instant use in VM layouts. This can help increase the merchandising efficiency and ensure that all its stores have the identical information.
Debenhams
Debenhams, one of the oldest department stores, offers a variety of clothing and other items. It also offers a wide range of brands and offers regular sales and discounts. The company also offers a range of services to help customers find the products they’re seeking.
The store was established in 1778 as a draper’s store in London. Over the years, it grew into a huge department store chain with a global presence. It is a leading fashion retailer that is known for its exclusive brands and designer clothing. It also has a large online presence.
Debenhams has continued to operate its online business despite some stores closing during the COVID-19 pandemic. Boohoo Group purchased the company’s brand and websites for the sum of P55 million. The deal highlights the increasing power shift of retailers that are weighed down by brick-and-mortar investments to their more nimble online counterparts. This trend is likely to continue as sales at physical stores are expected to decrease.
Topshop
Topshop is an online retailer of fashion. It offers clothing for both genders, as well as accessories. It has a variety of brands that include Collections and Boutique. The company offers stylist services that suggest clothing based on the persona of the customer. This is a great feature for indecisive people or fashion beginners.
The company’s fortunes have changed to the negative, and now it looks like the entire Arcadia group – including Dorothy Perkins, Topshop and Boohoo could be on the brink of crashing (Yahoo Finance 2012). However, the company’s fortunes have shifted towards the downwards, and now it looks like the whole Arcadia group comprising Topshop, Dorothy Perkins and Boohoo is in danger of going under (Yahoo Finance 2012).
What has saved Topshop in the past was its unique selling point of being the closest high-street shopper got to catwalk fashion, but this was the thing that ultimately ended it. When Asos and Boohoo started offering the same bang-on-trend trends at a lower price, shoppers stopped visiting the shops in droves.
Misguided
Missguided is a UK fashion site that sells trendy pieces inspired by the style of celebrities. Its website is feminine in theme with pink and white. It also features different female models and clothes on its website. The website offers free next-day delivery and discounts for students.
The site is targeted at 16-34 year-olds and has many products. The brand is a rival of Boohoo, a retailer of fashion who also sells trendy clothes to the same audience. The site has large headings and pictures of clothes. Boohoo also lets users sign up to their newsletter and get emails about new products.
Nitin Pasi was the founder of Missguided in 2000. He described the aesthetic as “Kardashianesque”. In 2022, Missguided went into administration, owing millions to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.
BooHoo
Founded in 2006 by Mahmud Kamani and Carol Kane, Boohoo is an online retailer of fast-fashion based in Manchester. It has customers in over 100 countries. Its own brand of fashionable clothing is created and manufactured mostly from the United Kingdom. The company also has other brands, including Pretty Little Thing and Miss Pap.
The business model of the brand is based on a model that maximizes profits by selling to a younger demographic who are in search of trendy and new clothing at a low price. This market segment, which is comprised of people who are under 30 years old, is a huge market segment worldwide.
Boohoo employees are able to enjoy a variety of benefits, including pension plans and bonus schemes. Boohoo also focuses on employee wellness with onsite gyms as well as free healthcare cash plans and mental health assistance. The company is known for its commitment towards size inclusivity. It offers comprehensive size charts for clothing to assist shoppers in finding the right fit.
Amazon
As the world’s largest online store Amazon’s UK branch has a huge range of clothes, shoes and accessories. You can also purchase groceries, household items, and DIY tools. The site also has a variety of international brands and products.
Other online shops worth a look include river island for trendy pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that appear a lot higher priced than they actually are as well as Lavish Alice which is a top choice for couture inspired designs that can be worn dressed up or casual days. The site has names like Kendall and Kylie Jenner, Gigi Hadid and Eva Longoria as fans of its fashions.
Department store chain John Lewis is another must-visit for fashion lovers, given that their collections span all major categories, including cosmetics and cutting edge electricals. They also stock a wide selection of household products including unique tea caddies.